Maciej Lukianski

There is a lot of talk about headless CMSes and headless Drupal on the market. The customers are considering choosing this path. Some are however not certain what headless means and what are the pros and cons. When should headless Drupal be used? Let me explain.

In Droptica, we have been a company working remotely since the beginning. Some of our employees work in cities in which we do not have offices, some travelled the world while continuing their day to day job. All this while providing the best Drupal support and Drupal development services possible.  Remote work, however, is not as easy as just having a laptop at home.

With the proliferation of technology, wide access for fast internet and the changing shopping habits of customers, companies place more and more focus on the way they interact with customers on-line. The term “digital customer experience” is more and more often used. Companies no longer want to build corporate websites but look for a holistic approach and try to create digital experience platforms to the digital experience. In the middle of that is the digital customer.

Digital Experience Platforms (DXP) are software solutions which aim to assist companies in optimising their client’s digital experiences consistently across every phase of the lifecycle and every communication channel. This sounds a bit complicated so let us discuss in detail what DXP platforms are and why modern companies need them. Times change and digital customers expect more With the proliferation of technology, fast internet and the rise of the digital customer, companies have to

Corporate websites are more and more important to the businesses. Yet, so many of the websites of large corporations fail to deliver any value. A quick glance at the websites of the Footsie 100 or SP 500 companies reveals glaring problems easy to spot by even an untrained eye. Why do these problems still persist? Let’s explore. 1.

Deciding on a CMS these days is not a simple task. There are many things to take into account and lot at stake. Business websites are more important then they ever were and if a business wants to communicate effectively, it needs a great website. Budgets and lead times for new CMS deployments get bigger and projects more and more complex.

A/B testing is around for a long time, yet a surprisingly small amount of companies do it. People will spend days deciding on what the main front page banner should say, but when they do decide, they never bother to check whether they were right. At our Drupal agency, we say test it! We do and we get great results.  What is A/B testing A/B testing is a practice of displaying different things to separate groups of users and measuring what works better.

Corporate websites are really complex. It takes a lot of time and effort every time they need to be rebuild. Sometimes it may feel like the website as soon as it is finished, could be re-build again. Let’s look at why this happens and what to do about it. Corporate website projects take too long Corporate website rebuilds are complex. There are many things that have to be taken into account, many stakeholders to be involved, high expectations which have to be met.

Depending on the company, there may be fewer or more stakeholders interested in the new corporate website you are building. I would recommend spending time mapping all of them out and involving each stakeholder at least to some extent in the process of planning out the new website.

Modern websites in big organisations are important pieces of business processes. Redesigning or rebuilding them is usually a complex project which has to be meticulously planned to be done right. It often comes as a surprise even to the companies themselves just how important the website is and how many things have to be taken into account. I want to offer a summary of how to go about preparing and planning your website redesign.