Magento is an ecommerce platform that is famous for its performance, customizability, and rich set of features. So it's no surprise that many well-known brands around the world have reached for this solution to build their online stores. In this article, we’ll take a look at some inspiring examples where Magento has served as the foundation for a shopping website. We’ll check what interesting solutions have been applied to these shops.
Why are Magento stores a popular choice?
Launched in 2008, Magento is an open source ecommerce platform that allows merchants to create and configure online stores with remarkable ease. It’s very eagerly used by website owners around the world. Concrete statistics prove this.
According to Tech Report, Magento is the third most popular selling platform. It's used by up to 20% of the top online retailers in the United States, and the software itself is downloaded an average of 5,000 times a day. The same report also shows that as many as 200,000 dedicated developers are behind the operation of Magento.
What is it about Magento that attracts online store owners, including well-known brands? This is probably influenced by several factors, such as the following:
- Flexibility and customization – the platform allows you to customize your online store for different product lines, branding strategies, and even specific marketing efforts.
- Scalability – as brands grow and expand their online presence, a store built on Magento can grow with them. The software's architecture allows for seamless scaling as traffic, product mix, or customer base grows.
- Extensive feature set – Magento offers advanced product catalog management, multiple storefront linking, robust SEO capabilities, and integrations with various tools (e.g., CRM, ERP, payment gateways, marketing automation software), among others.
- Performance and speed – Magento's efficient coding and storefront optimization features contribute to faster page loading and a smoother user experience. This is critical to retaining customers and reducing bounce rates.
Inspiring examples of Magento ecommerce websites
For this compilation, we've selected five Magento stores that stand out for their design, user-friendly interface, logical navigation, and interesting features. The examples are from different industries, but they share a common denominator - a recognizable brand.
1. Coca-Cola – an online store with the magic of personalization
The Coca-Cola brand hardly needs an introduction. It’s one of the world's most famous and iconic beverage companies. Founded in 1886 in Atlanta, Georgia, Coca-Cola has become a multinational corporation and has become famous for its number one product - a carbonated soft drink with a secret recipe.
The Coca-Cola online store on Magento is dominated by distinctive branding. The entire website is kept in red and white colors, and from every corner, the flagship drink "glares" at us in various forms. There are bottles, mugs, gift boxes, souvenirs, and a host of gadgets, clothing and home goods. Each product is presented in high-quality photos.
Coca-Cola is taking advantage of Magento's potential, focusing on marketing and personalization. In this way, it takes care of its customers' diverse preferences. We see a large slider at the top of the web page with current promotions and discount codes. A button on the second banner graphic redirects us to a nifty wizard, where we can personalize a glass bottle of Coca-Cola by choosing the type of beverage, label theme, and adding any inscription.
A great value of this website is the user-friendly navigation. The store structure is designed to make it easy for consumers to find products. We have here:
- a straightforward menu at the top of the web page with precise categorization,
- additional graphic buttons with redirection to selected types of products (e.g., Collectibles, Accessories, Gift wrap and gift bags),
- a section promoting occasional articles,
- highlighted products with examples of custom bottles,
- a selection with gifts up to a fixed amount, which makes it easier for users to choose a gift according to their budget.
2. Ford – Magento ecommerce website with car accessories
Ford is an American multinational automobile company founded by Henry Ford in 1903. It’s one of the oldest and best-known automakers in the world, having played a key role in revolutionizing the automotive industry through mass production techniques. To this day, Ford remains a significant player in its sector.
Ford's online store on Magento is aimed at owners of the brand's cars and offers a wide range of accessories. The platform focuses on the needs of target customers. Here, products tailored to a specific vehicle are purchased, so ecommerce functionalities were necessary to facilitate the precise selection of matching items.
So, already at the entrance, we have a search engine with a selector to filter the Ford model. The chosen parameter is saved and displayed as a car parked in a garage. The store then shows an assortment dedicated to the specified car. We can remove the selected filter anytime and set a new one.
Each item of car equipment in this online store also has a precise description. The product card includes sections such as Product details, Fits these vehicles with a list of models, Technical specifications, and Return policy. Also important is additional information for the consumer related to the available delivery option and a message about whether a particular product can be returned.
An attachment to a car often translates into a long-distance attachment to a brand. The Magento online store developers know how to turn this into a relationship marketing action. The service allows for joining a loyalty program. Any car owner of the brand can become a member of the FordPass Rewards club and collect points to exchange for discounts on accessories.
3. Nespresso – virtual coffee lounge
Nespresso is a brand known for its line of espresso machines and proprietary coffee capsules. It’s part of the Nestlé Group. Nespresso was launched in the 1970s and has since become known for its high-quality coffee and sleek, user-friendly coffee preparation devices.
The Nespresso online store is a virtual lounge for true connoisseurs of the aromatic beverage. The minimalist design of the ecommerce platform corresponds well with the brand's image, distinguished by the style and elegance of the proposed solutions. The website's architects use photography and video (the web page currently features a lifestyle promotional video with David Beckham) to present the context of coffee consumption, encouraging people to create their coffee corner.
On the Magento ecommerce website, we can purchase coffee capsules, various models of coffee makers, as well as accessories such as thermal mugs, glasses, or milk frothers. Each product category includes a set of useful filters tailored to the type of products (e.g., machine model and price range for espresso machines and cup size and flavor intensity for coffee capsules), which makes it easy to select an assortment. Nespresso also offers a Subscription Plus program, where you can sign up for regular coffee shipments.
In this store on Magento, coffee and the depth of its flavor rule! The Nespresso brand has set itself the goal of convincing its customers to make café-like drinks in their homes or offices. Here, you'll find a recipe section, where professional video tutorials teach the art of brewing and serving, as well as a quiz to match the right coffee flavor to your preferences.
4. Barbour – a Magento store with a clothing collection
Barbour is a British luxury brand known for its iconic waxed jackets, outdoor clothing, and accessories. Founded in 1894 in England, the company has a rich history of producing weather-resistant clothing designed for outdoor sports, especially in harsh and demanding conditions.
The Barbour brand uses the capabilities of the Magento platform to allow its customers to navigate the store seamlessly. Here, we have a subtle menu with clearly defined categories. Other navigation points include additional sections. Lifestyle images - lending a blog-like feel to the website - lead to listed collections such as Knitwear, Polo shirts, and Accessories.
Barbour's online store is not just about selling products. It's clear that the brand is betting heavily on raising awareness among customers about its products. The content section of the website fulfills this goal. Here, we have the Barbour Way Of Life section, leading to blog articles that contextualize individual clothing collections or tell stories related to the company. Extraordinary photos of people and accents in the form of products add to the overall expression.
Also crucial in this regard is a landing page titled Wax For Life, which encourages recycling and a sensible approach to wearing clothes. The landing page (created in collaboration with animation Shaun the Sheep) offers a range of information on how to give a second life to your waxed cotton clothes in need of refreshing. There is, too, a promotional campaign where you can send in, for example, a worn-out jacket for re-waxing.
5. Liverpool FC – the store where football rules
Liverpool Football Club is one of the most famous and successful football clubs in England and the world. It was founded in 1892 and has worked hard over the years to become a symbol of the culture and identity of the city of Liverpool. This is the fame it still enjoys today.
Liverpool’s official online store on Magento is a well-organized website selling football apparel, accessories, gadgets, and memorabilia. At the top of the web page is a mega menu with a clear division into main categories. After expanding each of them, we see a clear structure of subcategories, which makes it easy to find the types of products we’re looking for.
Also noteworthy is the presentation of the products (most of the photos are taken on a white background so that we can see all the details of the assortment). Notably, the clothes are presented on models and not anonymous ones. We can see most of the sportswear on the club's players.
Importantly for buyers, the product cards include fairly comprehensive descriptions and information on delivery and return policies. Customer ratings and reviews are also an important aspect here. Before buying a favorite player's jersey, we can check whether it appealed to other club fans. The website's creators also focus on content personalization. For example, under the currently open product card, we can see a section Are you still interested? with a suggestion for a recently viewed item.
Magento websites examples – summary
As you can see from the examples cited, Magento allows you to create online stores that are visually appealing and rich in various features. Of course, each company put a lot of work into adapting the website to their audience, the brand’s image, the marketing strategy, or the specifics of the products sold, but in all cases, the same ecommerce platform was the solid base. If you, too, would like to build an online store on Magento, our specialists will help you plan the web page, implement the whole thing, and integrate it with the necessary systems.