B2B Marketplace Solution for Henry Schein
We’ve created a specialized Drupal marketplace that connects online dental professionals with trusted pre-owned medical equipment sellers.
About Henry Schein
Challenge
The commerce marketplace for used and pre-owned medical equipment needed to present a large number of listings. As such, the online platform had to:
- be user-friendly and convenient for potential customers to find what they are looking for and to contact the seller directly,
- efficiently and securely manage a large amount of product information in the database,
- enable quick and easy publishing and editing of offers on the website.
Solution
To achieve the project's goals, we proposed to build a marketplace platform using Drupal 9. And how did we meet the challenges?
- We developed a clear and friendly design for the website with easy navigation, working hand-in-hand with the client’s graphic designer.
- To ensure website performance, we suggested using two servers to handle site traffic - one for users browsing products and submitting requests and one for platform administrators.
- We put a Drupal CMS in the hands of editors with separate user accounts to easily add products and review changes.
Result
We’ve successfully implemented the Dentist to Dentist Place under the Henry Schein brand, which proves the safety and reliability of the solution. It’s a multi-seller platform that connects dental professionals. We've released websites for multiple markets in different languages that manage products from a single Drupal CMS.
The Drupal marketplace is based on Drupal 9, but the project is still in development. We continue to work with the client on the platform, extending it with Drupal Commerce to provide editors with more ecommerce functionalities and easier data analysis.
Examples of delivered Drupal marketplace features
Product finder
The dental B2B marketplace solution has a built-in search engine for offers. Thanks to it, customers can easily find the product they’re interested in by name, brand, or description.
Related product sections
We've added a suggested offers section to the online platform. This makes it easy for customers to find similar products or see what medical equipment is currently on promotion.
Filter and sort offers
As befits a commerce marketplace, the online platform has the filters and sorting box necessary for customers to customize their view of products in line with their preferences.
Contact form
D2D Place connects buyers and sellers via a contact form. Users can write a message directly to one of Henry Schein’s entities selling equipment to determine the transaction details.
Henry Schein’s opinion about the project
Droptica has been our partner for the entire project, and we're happy to have chosen them to support us on this initiative. Their expertise has proven crucial for the success we're seeing and for future improvements as well. They are well organized, fun to work with, responsive to our questions, and are able to challenge our requests to make the plans even better. I look forward to the next stages and to continue with the partnership with Droptica.
Fernando Dias,
Director, Henry Schein