Communication with the customer means more than just publishing your offer on a website and responding to possible complaints. Start building a long-lasting, positive relationship with your audience, even before they decide to make a purchase. There are many ways to improve contact with the customer. Establishing lasting, positive relationships with your clients will result in increased sales and encourage prospective customers to use your services.

Nowadays, impressing a potential client isn't easy, especially in the business world full of conscious customers, guided mainly by logic and the long-term interest of their own company. Creating a unique corporate webpage is the first step in attracting the customer's attention. In our article, you'll find a handful of corporate website design tips and examples of unique sites.

Choosing the right hosting on which we’ll place the website or application is the first very important decision that we need to make. Many aspects of the functioning of a web page may depend on it. There are many hosting services, and each one may provide a lot of content management systems (CMS) such as Drupal, which is one of the best solutions of this kind.

Do you have an idea for an application or website? Do you want to implement it, but wonder how to start creating it with a team of designers and developers? The specification, meaning in short the scope of the project, plays an important role in this process. With this post, we'll help you understand the importance of building a specification for your team, and how a well-thought-out document of this type helps with getting the work on a project started.

The use of mailing in promoting a company and its offer rarely gives the expected results if the business operates without a well-thought-out email marketing strategy. Changes in business are hardly ever accidental. A responsible business owner should always analyze their environment and have a good action plan. By following best practices in creating an email marketing strategy, you’ll prepare campaigns that’ll improve your sales results and customer relations.

Email campaigns are one of the proven methods of communication with potential and loyal customers, and the automated email marketing increases the effectiveness of the activities carried out through this channel. Such an approach to promoting a business has many advantages. However, to benefit from implementing the automation, you first need to understand how it works.

Are you interested in online business and looking for inspiration for an ecommerce startup? Internet business isn't only about online stores, although they're a big part of this market. From our article, you'll learn what types of startups have great potential in today's digital business world.

For laying out content on a website, Drupal standardly uses a single body field that takes advantage of the WYSIWYG capabilities and is available immediately after installation of the CKEditor. This solution is easy to use but not flexible enough to be suitable in every case. For more advanced layouts, we can use the functionality prepared by the community in the Paragraphs module.

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