The Mautic community is gathering for its premier annual event, and Droptica is excited to be part of it, again. Mautic World Conference 2025 takes place 3-7 November 2025, bringing together marketing automation enthusiasts, developers, and business leaders both in London and online. As a proud Swag Bag Drop sponsor, we're continuing our commitment to the Mautic open-source ecosystem.
What to expect at Mautic World Conference 2025
This year's conference promises to be a landmark event for anyone working with marketing automation platforms, email deliverability, and customer engagement at scale. Whether you're managing million-contact instances or just starting your Mautic journey, you’ll find plenty of practical tips, technical deep dives, and strategic frameworks in the five-day conference program.
For agencies like ours, it's an invaluable opportunity to learn from real-world implementations, discover new integrations, and stay ahead of marketing automation trends while building meaningful connections within the open-source community.
Our Droptica team will be participating online this year, and the remote experience offers full access to inspiring sessions, and the opportunity to connect with other specialists without leaving your desk.
That's how we participated in MautiCon last year
Spotlight on inspiring sessions
We've reviewed the full five-day program to identify sessions most relevant for marketing agencies and teams managing Mautic at scale. Here are the most compelling talks and panels that caught our attention from the Mautic World Conference agenda.
The first keynote and platform updates
The conference opens with Keynote: The Future of Marketing is Psychological, Not Technological by Gee Ranasinha, marketing and behavioral science expert. The speaker challenges the assumption that better technology equals better marketing, exploring why we're spending more money while getting worse results. The solution lies in understanding emotional and contextual drivers of buyer behavior that can break this cycle. This keynote offers a crucial reminder that effective marketing requires messaging that encompasses both the logical and the emotional.
Another must-see presentation is Keynote: The Mautic Update by Ruth Cheesley. The Mautic Project Lead provides the official roadmap and community update, covering what's coming in Mautic. This is your chance to understand the platform's direction and how upcoming features will impact your implementations.
Email deliverability and performance at scale
Email remains at the heart of marketing automation, and this year's conference features critical sessions on deliverability and scaling. Panel: Mastering the Art of Email - Delivery, Deliverability, and Conversion brings together Mike Hillyer, Kieran Cooper, Yves-Marie Le Pores-Chauvel, Kath Pay, Andrew Bonar, and Jozsef Keller to cover the complete email lifecycle from infrastructure to conversion. The panel explores how delivery infrastructure and authentication impact inbox success, what signals mailbox providers use to judge reputation, and proven approaches to testing and segmentation that drive results.
Looking ahead to what's coming next in this subject, Keynote: The Future of Deliverability - Recipient Rules by Laura Atkins explores how inbox rules are fundamentally changing. Since Google and Yahoo announced technical requirements for reaching inboxes, mailbox providers have been focusing on giving users tools to manage incoming emails and making filtering decisions based on individual preferences. The speaker discusses these changes and offers practical advice for navigating the new realities of email marketing strategy.
For teams managing large campaigns, How to Survive Black Week: Best Practices for Running a Million-Contact Mautic Instance by Patrick Jenkner tackles performance challenges when you need to send 1 million emails in a few hours. The speaker provides a big-picture overview of running large-scale Mautic instances with 2 million contacts and 4+ million weekly emails, covering housekeeping, performance monitoring, and typical pitfalls when optimizing the platform.
AI and the future of marketing automation
Artificial intelligence is transforming how we approach marketing automation. Asynchronous AI Agents: Better at Marketing Than You by Jeremy McDonald offers a provocative look at how AI agents are outperforming human workflows across the marketing stack. The speaker unveils real-world use cases where agents operate at scale and speed humans can't match, plus strategies to integrate agents with your team rather than replacing them.
Taking a more technical approach, AI-Powered Marketing Automation: Machine Learning Strategies for Next-Gen Mautic Campaigns by Sheetal Kaul explores how artificial intelligence transforms Mautic implementations through advanced machine learning techniques. Topics include behavioral segmentation innovations, predictive analytics for conversion forecasting, and real-time decision engines for intelligent message timing.
Enterprise solutions and open-source migrations
As proprietary marketing platforms face rising costs and upcoming sunsets, many enterprises are rethinking their automation strategies. From Adobe Campaign Manager to Mautic + Apache HOP: An Open-Source Story by Frederik Wouters shows how to replace Adobe Campaign Manager with Mautic enhanced by Apache HOP for data orchestration. The session includes a live demo of advanced targeting workflows that give marketers full control over data and campaign logic.
Digital sovereignty and compliance
In an era of increasing data protection regulations and growing concerns about vendor lock-in, understanding digital sovereignty has become essential for European agencies. Keynote: Power, Data Protection, Pragmatism, and Digital Sovereignty by Jeffrey McGuire explores why digital sovereignty isn't theoretical. It's about control, trust, and building systems that reflect democratic values. Critical context for European agencies navigating GDPR and data protection requirements.
On a practical level, The What, Who & Why of Consent Management by Sarah Wimberley examines the changing landscape of privacy laws and rising consumer expectations, helping organizations understand how to meet internal goals and data governance needs. This is essential for agencies operating in multiple jurisdictions.
Lightning Talks - quick insights
Beyond full-length presentations and keynotes, the conference also offers bite-sized knowledge sharing opportunities. Day fourth features a series of 10-minute Lightning Talks covering focused topics like:
- Multi Captcha Plugin for spam prevention
- Theme Switching & AI Translation for multi-language email creation
- Custom API calls from campaigns (no-code)
- The 4D Email Framework for cross-functional teams
These quick sessions are perfect for discovering new plugins and techniques.
Connect with Droptica at the Mautic World Conference 2025
Our team will be participating online throughout the conference. As a Swag Bag Drop sponsor, we're proud to support the Mautic community and contribute to making this event accessible to global participants.
If you're interested in discussing Mautic development, integration strategies, or how open-source marketing automation can transform your business, reach out to us during the conference or connect with us afterward!
