Laura Kszczanowicz

Websites can perform various functions for a business. When deciding to create a web page for a company, it’s worth considering what the purpose of its existence should be. Learn about the different kinds of websites and what tasks they will help you accomplish.

Building an online store is only the beginning. Once you've created such a website, you must take care of its online visibility, good user experience, and keeping sales high. Additional ecommerce tools that you can integrate with the online platform used by your company can help you achieve all these goals.

The job of an email marketer is to constantly chase ideas and stay on top of the latest trends. In this article, we’ll focus on the best newsletters created by brands in recent years and explain what makes them effective tools for promoting a company and its offerings. See our examples and get inspired.

Want to learn how to create a landing page that will help you achieve your company's goals? Are you planning to design an LP, or maybe you already have a subpage that needs optimization? The tips we'll share with you will make it easier for you to increase conversions. Read our article and see how to create landing pages that convert.

The rapid growth of ecommerce in recent years has changed the face of business. Industrial companies must adapt to a new reality in which negotiations and transactions are primarily conducted online. Ecommerce for manufacturing sector can increase brand recognition, as well as improve their sales performance and allow them to reduce costs. Find out why else you should consider building an ecommerce industrial website for your company.

Before starting work on a new website, it’s advisable, and indeed should be, to prepare a set of rules for its style. The developed guidelines will be a signpost not only for designers and programmers developing the web page but also for marketers or business partners of the brand. Want to create or refine a style guide for your website? Discover what to pay attention to.

More and more companies are choosing to conduct detailed tests on their websites in order to improve them. No one can tell you better what solutions best appeal to users, who are your potential customers, than they themselves. Then what elements of websites are worth testing? See 5 examples of A/B testing that have led to improved results for the real business web pages.

Choosing technology and creating a website design is only part of the job. Even if your intuition tells you that your solution is really good, it's worth testing it before releasing it into the world. You can also perform tests on an existing web page. It's worth doing this regularly because user preferences can change. A/B tests will be helpful here. They allow you to compare two different versions of a website or application and see which is more effective.

Competition in the financial market is huge. Advisory companies specializing in supporting individual and business clients have not only to present their services attractively but also to win the trust of their audience. Without this, it’s difficult to expect anyone to place their finances in the hands of such organizations. What makes the most interesting financial advisor websites stand out?

It isn’t easy to be up to date in the business world. Keeping up with the press on a daily basis is time-consuming, so it's a good idea to choose a few websites of reliable bloggers and established financial magazines to have easy access to the most important information. Check out our suggestions.