Welcome to our blog. We're sharing knowledge in the areas which fascinate us the most.

A company website can become effective advertising and sales tool. In order to make the most of its potential, it is worth using web analytics. It will help you understand your customers better, and in addition, it will help you identify the weaknesses of your website and your advertising campaigns. Find out what web analytics is and what tools you can use to collect valuable data.

In the process of creating a product, every person working on a given problem may have a slightly different approach to solving it. These don’t necessarily have to be big differences. It's enough to interpret the idea differently for the finished solution to not fully suit the product owner. Establishing clear and transparent acceptance criteria will help streamline your software development, as well as allow for the prevention of possible misunderstandings.

Running an online store makes it easier to reach the customer than when using traditional business models. But, the competition in the virtual world is fierce, so you need to evaluate the effectiveness of your actions and modify your strategy on an ongoing basis. Here are some tips for ecommerce that may help you succeed.

Insurance companies face many challenges, not only at the stage of client acquisition and retention but also at the stage of adjusting the offer and processing claims. From this article, you'll learn what insurtech is, why it's important for insurance organizations, what are the typical challenges and the hottest trends in this market.

The standard method of managing Drupal's display mode may be too limited in some cases. If you want to efficiently create differentiated views used when listing terms or content related to the terms, you can try Layout Builder. What if, for example, the graphical interface, complexity, or genericity disqualifies this tool among the considered solutions? The Taxonomy Views Integrator (TVI) module may help here.

More and more businesses are trying their hand at ecommerce. The basis of running such a business is having an online shop. How to design your sales website so that it stands out from your competitors? We present the most interesting examples of ecommerce websites and point out the most important good practices in designing them.

Parallax is firmly established on the Internet, attracting more and more designers, and is one of the web design trends. The effect was first used in animations and video games such as Super Mario Bros. However, it was only in 2011 that it penetrated the Internet with the introduction of HTML5. Through minor manipulation of graphic elements, the parallax effect can bring a design to life and draw the user into the stories presented on a given website.

When creating a website whose editors will be working on content with photos, a problem often arises: how to manage the images so that the editor doesn’t have to manually edit them when they want to publish the same content with a different look? In Drupal, we can hit this problem when creating new view modes for any entity with images. The purpose of view modes is to serve the same content in a different form than the default one. For text or date fields, we will use different formatters. And for images?

Many people don't pay much attention to the about us page. Meanwhile, more and more customers want not only to purchase a product or service but also to become part of a certain community related to the brand. Today, people make purchase decisions not only on the basis of the competitiveness of the offer but also under the influence of their knowledge about a given company. Our article will show you why you should have an about us page and what it may contain.

A landing page is a standalone web page designed to achieve a specific goal of your company – it may be selling a specific product, establishing contact with the customer, or providing them with useful information. There are various landing pages, some of which help achieve certain goals more effectively than others. The choice of business tools often depends on the industry within which you operate, the product, the service, or the type of your recipients. Learn about various types of landing pag